Marketing & Advertising

Over the past four years, I have done multiple client challenges and presentations as a marketing major. Much of my efforts have consisted of ideating, creating insights, and slide design.

2022 National Advertising Competition with Oculus

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Slide Design + Ideating

For nine weeks, my team and I ideated to solve the challenge Oculus posed for us. I played a large role in researching our target persona as well as designing the entire slide deck used for our plans book. Additionally, I created a storyboard for our OTT ad as seen to the right.

2021 Marketing Capstone with Gallo

Creating a Persona and Campaign

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During this semester-long project, I ideated with the rest of my team but my portion of the project focused on finding and specifying a target persona. Additionally, I created campaign name "The Champion of Wine Night"and our slogan "together is only a glass away".

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